Our book: Mastering the Art of Negotiation

‘Mastering the Art of Negotiation’ goes beyond making business deals: it is about managing decision-making processes, solving problems together, leading and collaborating, creating partnerships, and dealing with games people play. The book describes seven principles that will help you deal with negotiations in complex and uncertain situations.


With beautiful and compelling illustrations, Geurt Jan de Heus has written a practical guide to win-win negotiations. Full of insights and useful tips!

William Ury, co-auteur van “Getting to Yes” en auteur van “Getting to Yes with Yourself”

A practical guide to the negotiation process

The principles explained in “Mastering the Art of Negotiation” will help you prepare for a negotiation. In the right order, they also guide your approach.

We depict the negotiation process as a round table: a symbol of connection in which everyone strives to find a solution that serves mutual interests, even if you are sitting across from each other.

Our book is available in both Dutch and English from both the publisher:

As at various (online) stores: