Your coach

David Charles van der Griend

About me

To me, Negotiation is a vehicle for a better world. A way to reduce unnecessary conflict, inspire more prosperous relationships, and help people reach better outcomes together.

That conviction runs through everything I do. As a consultant, I help organizations shape their commercial negotiation strategy and bring it to life in practice. As a trainer, I facilitate people’s growth as negotiators and ensure they show up confident and well-prepared at the table. As a coach, I create space for professionals to explore the patterns and beliefs that shape how they negotiate, so they can move forward with greater clarity and confidence.

I complement my practice with doctoral research at Reykjavik University. Here I investigate how the negotiation climate within organizations contributes to negotiation effectiveness.
That interplay between research and practice energizes me: understanding what works and helping people act on it!

Beyond my consulting and academic work, I sit on the supervisory board of the Dutch Negotiation Network, where I direct its Negotiation Fellowship Programme.

If you want to negotiate with more purpose and impact, I welcome the conversation.

Want to meet me?

Read more about our approach and rates here.
Any questions? Contact us via [email protected]

I guide you in the following themes

  • Negotiation coaching

My expertise

Complex commercial negotiations, negotiation management consulting, negotiation behavior, negotiation climate

I operate in the following areas

  • Flevoland
  • Utrecht
  • Virtual
  • Noord-Holland

My trainings and certifications

Doctoral Researcher (Business & Economics), Reykjavik University
MSc Health Psychology & Applied Technology
BA Arts Therapy: Music Therapy
Lean Six Sigma Greenbelt
Advanced Coaching Certificate Personal Leadership, University of Twente: Honors Program Change Leaders.

Back to coaches overview