Your coach

Hugo Crul

About me

When I was introduced to the Harvard principles of negotiation in 1995, it felt like coming home. I love complex negotiation situations. Analyze together where the crux is, determine the strategy and then experiment with how you conduct the actual conversation, always respecting both the other and yourself. I am a lifelong student of listening and questioning. And love the paradox of selling: stop wanting to sell, and instead help the other person buy.

Want to meet me?

Read more about our approach and rates here.
Any questions? Contact us via [email protected]

I guide you in the following themes

  • Executive coaching
  • Leadership coaching
  • Negotiation coaching

I operate in the following areas

  • Virtual
  • Utrecht
  • Noord-Holland
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